10 Marketing Lessons You Can Learn From ‘Apple’

10 Marketing Lessons You Can Learn From ‘Apple’

COMPANY HISTORY:

Apple Computers, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing the way people viewed computers.

Jobs and Wozniak wanted to make computers small enough for people to have them in their homes or offices.

10 Marketing Lessons You Can Learn From ‘Apple’ – MONEY JALSA

There’s no better role model than Apple If you’re looking for some valuable marketing inspiration.

Simplicity is the backbone of apple’s enviable marketing strategy.

The company keeps it straight forward and lets the product speak for itself.

You should also prioritize consistency in your marketing strategy.

No one likes brands that don’t live up to their promises, so do your best to show your audience that your brand can always be counted on to deliver what it stands for.

10 Marketing Lessons You Can Learn From ‘Apple’ – MONEY JALSA

KEEP IT SIMPLE:

Apple make something easy to understand or Don’t go into too much detail in the report.

Just keep it simple and to the point. and also Apple don’t do something in a complex or fancy way.

PLACEMENT OF PRODUCT:

As a big company apple has the budget to get its products on TV, but its fine to start smaller too.

Any product marketer can place a product with an Influencer who can then share it on their social media platform like facebook, instagram, youtube, snapchat etc,.

Once an Influencer shares your product and shows their followers how beneficial it is, the seed is planted and leads are made.

LEVERAGE REVIEWS:

Apple has done this well getting reviews from its customers and you can too. A free trial or sample can be offered in exchange for a testimonial or a review that appears on social media or a review web.

FOCUS ON VALUE OF PRODUCTS/SERVICES RATHER THAN PRICE:

A big part of apple’s marketing strategy is that they never get involved in price wars.

They stick to their pricing even through it’s often much higher than any of the competition. They can do this because they focus on touting their unique value proposition.

STAND FOR SOMETHING DIFFERENT:

This is what exactly Apple’ stand for. Customers want to know that you represent something core values that they can see in action in order to feel comfortable buying and using your products.

This stand goes beyond just the product. It must be apparent in everything else connected to it — the packaging, retail appearance, and marketing collateral.

CREATE EXPERIENCE NOT JUST PRODUCTS FOR CUSTOMERS:

Anyone can make a product, but not many can create an experience for the customer that is memorable and entices them to come back again and again. Apple’s does it better.

CONNECT WITH AUDIENCES IN THEIR NATIVE LANGUAGE:

Apple has found a way to reach customers on a new level that the competition still has not figured out.

Apple really understands their customers and how they interact with their stores, online and via social media.

They use terms and explanations that their customers understand. They don’t confuse their customers by using language their customers don’t use and that’s the secret marketing lessons of Apple.

ALSO READ: 10 ways to start a profitable work from home business

DEVELOP MYSTERY AROUND WHAT YOU ARE DOING:

The best marketing approach Apple has used is to create mystery about what they are doing next with product launches and announcements that keep what they are up to under wraps until the big unveiling.

This turns customers into rabid fans and gets them pumped up in a way that has them buying whatever it is rather than stopping to think if they even need what Apple is introducing.

APPEAL TO EMOTIONS:

Apple has created word-of-marketing out of their customers. An evangelist has a lot of enthusiasm for a cause and passes the word to others.

Apple has been able to reach and hold on to them at a emotional level of its customers.

USE VISUALS EFFECTS:

Apple understand that we live in a world of content where people are bombarded with words day in, day out. this is why video have become such a popular tool for marketing.

If used well, video marketing tool, images and compelling audio have a much greater impact on the customer experiences. Apple has a marketing strategy that continues to drive growing sales throughout the globe.

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