As one of the fastest-growing social media platforms, Instagram has quickly gained over one billion active users.
Over the past few years, it’s evolved from a simple photo-sharing app to a powerful marketing tool that influencers and businesses of all sizes are using to reach their target audiences.
According to Instagram Business, 60% of people use this platform to discover new products, 80% of them follow at least one brand, 200 million accounts check out a business profile each day, and 66% of profile visits are from non-followers.
You know what the point is- Instagram is a gold mine of opportunities for people like you who want to make money from Instagram.
How many followers do you need to make money on Instagram?
If by now you’re wondering how many followers you need to make it happen, the short answer is “not as many as you think”.
The long answer depends on factors that range from:
- What niche you’re in and how easily you can directly tie it to a product category (fashion, food, beauty, and fitness are popular niches, based on top Instagram hashtags)
- How engaged your followers are (100K fake followers won’t amount to much).
Top Instagrammers make thousands per post on the photo-sharing platform, even those with a smaller-but-engaged following of 1000 have the potential to start making money.
How to Grow your Instagram Account?
Growing an Instagram account is not a big deal if you have a logical approach towards it. Here is how you can grow your Instagram account in no time and make money as well as achieve fame.
- Decide your niche:
A niche is a specific topic or theme that your account follows. If you want to make it big on Instagram, select a niche, and stick to it. The most popular niches on Instagram include travel, beauty, fashion, lifestyle, etc.
If you don’t post consistently on your account, it will reach fewer people over time. People who post at least one post or story per day have better exposure.
Brands collaborate with active influencers; so if you want to be an influencer, you have to keep on posting relevant content almost every day to reach your target audience.
- Interact with your audience:
No one wants to follow an unresponsive and ignorant account. You are what you are because of your audience. Therefore, reply to their DMs or comments.
Ignore the hate messages or comments, but always respond to people who want to know about you and your account.
When in doubt, always remember this quote by Maya Angelou-
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
- Post relevant content:
This is a no-brainer. People will follow you only if you post content with which they can relate. Your content should be oriented towards your niche and should influence your audience.
You should follow this strategy all the time. By posting relevant content, you can build a strong personal brand.
- Use the right hashtags:
The right use of hashtags in a post is a subtle art. Not all people know how to use hashtags; what they do is copy and paste from other people’s posts and they’re done.
You should use hashtags wisely. Use Instagram to research the relevant hashtags for your posts.
Research highly popular, popular, and moderately popular hashtags. Use the highly popular hashtags in your stories and use the popular/moderately popular hashtags in your posts.
You can also find the hashtags relevant to your niche here.
10 Excellent Ways to Earn Money from Instagram:
Now that you know how to create an excellent account with a high engagement rate on Instagram, it’s time to know how to use your account and monetize it.
10 Excellent Ways to Earn Money from Instagram are as follows:
- Publish sponsored posts:
Have you seen the posts of celebrities that promote a particular product? For example, Virat Kohli promoting Puma or Anushka Sharma promoting Vogue.
Brands are highly active on Instagram because of a huge audience. Brands these days prefer to work with micro-influencers.
Micro-influencers have anywhere between 1000 to 100,000 followers. They have a high engagement rate, and therefore, brands prefer to work with them.
If you have more than 1000 followers and you consistently post in your niche, brands will likely approach you.
You can also write emails to different brands you want to work with. If they find you relevant enough, they will respond.
You can charge accordingly for your sponsored post. Sometimes, the brands send you their products instead of giving money.
- Promote Affiliate Links:
With the ever-increasing e-commerce sector, affiliate marketing is booming, and Instagram is the perfect place for affiliate marketing.
In affiliate marketing, you get a unique link from a brand for a product. When you promote the product in your account and users purchase from it, you earn a commission.
One of the perfect examples of this is the Amazon Influencers Program.
- Selling shoutouts:
Believe it or not, giving shoutouts is a proven way for marketing. For this very reason, there is a whole market out there where you can sell your shoutouts.
You just have to post a story and get money in return. Isn’t it amazing?
Thousands of influencers make money this way. You can be that person too. Sell shoutouts and earn decent cash with websites like-
Use these platforms to monetize your Instagram account.
- Selling your Instagram account:
I know this isn’t your first option, but you can sell your Instagram account and earn money. It depends on your followers.
You can also create multiple accounts and grow them organically for a few months, and when you gain enough reach and followers, you can sell it.
It is an alternative method for those who just want to earn money and not long-term fame.
You can sell your account on places like-
- Sell your physical products:
You can also use Instagram to sell your unique products. Thousands of people sell their products every day because people are interested in buying new and unique stuff.
If you are unique enough, you can make your product and promote it through your posts.
You can sell products like customized t-shirts, customized shoes, posters, handicrafts, etc. to your audience.
You can create your website and create a marketplace for your products. Use Instagram to promote your products and earn a steady income.
- Find freelance clients:
If you think Instagram is not for freelancers, think again! Many freelancers use Instagram to get clients.
If you are into freelancing or want to become a freelancer, Instagram is a perfect place to look for clients.
Your profile serves as your portfolio. You don’t need to create your website to show your resume and testimonials, your Instagram profile is enough for the clients to get an idea of your skillset.
You can use relevant hashtags for the clients to find you. In this way, you can make a lot of money and quit your day job to become a full-time freelancer.
If you haven’t started looking for clients on Instagram yet, you can go through this blog and know everything you need to know.
- Start online consulting:
Online consulting means answering questions and giving advice to people in need.
The first thing you need to have is the deep expertise of your niche. After that, you have to advertise yourself and what you do to your potential customers.
People experienced in digital marketing and freelancing also make a decent amount of money by consulting people.
Many people do online consulting on regular basis and make excellent money.
People like Digital Pratik, Rahul Bharnagar, Sorav Jain, Pritam Nagrale, etc. consult people on digital marketing and making money online respectively.
If you want to start doing online consulting, you should go and check their profiles.
- Become a brand ambassador:
Ever dreamed of representing a brand? It sounds fancy and most people think only celebrities can do that. But, this is not entirely true.
There are thousands of smaller brands looking for an adept brand ambassador like you.
If you have a great audience and you like to collaborate with brands that come under your niche, you can try it out.
Just use proper hashtags and send your proposal to smaller brands. If you’re discoverable enough, the brands will approach you on their own.
- Provide Social Media Marketing Services:
It’s no secret that Instagram has strong sales potential, so more and more brands want to use this platform to promote products, reach out to the target audience, and increase sales.
According to Business Instagram, over 25 million businesses and 2 million advertisers are on the platform.
The competition is growing, so brands need professional assistance if they want to cut through the noise. In other words, social media marketing services are in great demand.
- Write Captions for Businesses:
The days when only big brands could afford Instagram marketing are far behind us.
Today, brands of all sizes want to use this platform to promote their products and services, and 92% of small businesses plan to invest more time and effort in social media marketing.
While big brands have a great in-house content creation staff, small business owners often seek out freelance talent to reduce social media marketing costs.
Thus, they often want to find creative specialists who write captions for their businesses at a low cost.
Those are the 10 Excellent Ways to Earn Money from Instagram
Making money on Instagram is not as hard as you might think. There are hundreds of different ways to get fame and make money altogether. I have mentioned some of the legit ways in this article. You can try any one of them and make money in no time.
Gain some skills, and money won’t be far away from your grip. As joker correctly said,
“If you’re good at something, never do it for free.”
Thank you 😉